Under the creative direction of MP Studio, led by Daniel Camacho, I was responsible for establishing the motion systems that define the brand's new visual identity. Crime + Investigation is a global brand that delves into true crime, exploring the reasons behind criminal acts and their consequences.
Our design mechanism is ‘community’ driven. A unique visual system built through a range of visual expressions allowing the channel branding to feel diverse while ensuring longevity.
The motion behaviour of the C+I brand identifier [+] embodies the personalities and interactions of deeply-rooted curious and inquisitive viewers. This is achieved through the exploration of five distinct routes, each applied to different kinds of content.
01. 01. Human + Tactile
A distinct visual expression where our viewers become crime-solving protagonists and get to the bottom of true crime investigations. A visual narrative created by examining the records, looking through the archives, collecting all the evidence.
02. Scanning + Deciphering
True crime visual decoding built with hand written behaviours + gestures. Inspect and look further into all the evidence and clues. Add intrigue to the story and bring to the table your own interpretation of the case.
03. Live Investigation
An investigation canvas that is brought together through audience participation and collection of key moments.
Build a sense of storytelling by piecing together all the crucial moments and display how elements are interconnected with each other.
04. Track and Trace
Highlighting and focusing on important information of the case. A digital tailored approach where users track the evidence opening a multipanel approach to how information and imagery can reveal hidden details and present evidence.
Highlighting and focusing on important information of the case. A digital tailored approach where users track the evidence opening a multipanel approach to how information and imagery can reveal hidden details and present evidence.
05. Community Interaction
A visual representation of our viewer community involvement. Creating drama + engagement through various media devices. A digital canvas where users interact with content, add their own view and share reactions, objects, videos, emojis, quizzes, etc. Ability to bring a more opinionated and user driven commentary feature.
Graphic device motion principles
